Design
Each project we take on starts with an analysis of your objectives. We then apply principles of good design and composition with skillful consideration. Proper visual flow, balance, contrast, and proportion are essential to each finished work.
We can develop your project from start to finish with the level of your involvement being entirely up to you. Either way we consider it our job to first listen and then propose based on our critical observation of your needs.
Ultimately it is your successful connection with your audience that matters most. We strive to produce work that meets that objective with a style you are comfortable with and a finished work that you can feel is uniquely your own.
When it comes to creative implementation of your brand, your logo is unquestionably the most important element. We design each logo with the utmost care. We are also able to produce custom logotype (branded lettering) that is on par with the quality of a fine typeface.
We hold that there are two major restrictions to a well designed logo:
1. Branding component is recognizable within a box the size of 14 pixels x 14 pixels
2. It must be able to be distinguished without the use of color.
Example: 
When you order a logo you can choose from many design samples and variations. Once you choose one we deliver each logo in a vector format so that it may sized up indefinitely without loss of quality.
We also produce a logo guidelines document in PDF format that gives specific instructions regarding the use of your logo. This is useful when you supply your logo to your employees, vendors, publishers, and others who will be using your logo in various media. This helps to ensure that your brand remains untarnished by providing instructions for implementation.
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We have produced advertisements for:
National Trade Magazines - Fresh Cup Magazine
Major Newspapers - San Francisco Chronicle
Phone Books - The Yellow Pages
Mid-Major Market Billboards - Sacramento and East Bay
Online Advertising and Banners - Google™ Adwords and others
As well as a host of other local and various media outlets.
We work with you to develop a message that communicates your offerings while appealing to either a specific or broad demographic based on your needs.
We can also provide consulting and scripts for Radio and Television commercials to help reinforce the development of your brand.
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Brochures are a time tested staple of in-house and "to go" presentations. It is a mistake to believe that potential buyers of your product will intrinsically understand why your product or service is superior to others. Brochures can and should be designed to reinforce your products and services in a visually stimulating way - a way that will eliminate unwarranted consumer doubts and put the advantages you can offer into readily understood graphics and lay terms.
Direct mail is perhaps the most challenging marketing effort, and while we do not handle the actual mailings or the demographic research,we do design the kinds of direct mail pieces that get results. You know that you can offer your customers something of value, but the truth is they don't really care.The key to success after the preliminary research is done lies very much in convincing a recipient that they are holding something of value. Let us put our experience in planning and designing successful direct mail campaigns to work for you.
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As varied and specialized as graphic design can be we know that sometimes your needs are best expressed in no other terms. When you need design of custom graphics, for any application, we can help.
We have produced:
Background Imagery, Banners, Business Cards, Business Letterhead, Coupons, Flyers, Gift Card Designs, Maps, Menus, Modified and Enhanced Photos, POS (Point of Sale) Pieces, Posters, Technical and Artistic Illustrations, and much more.
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Thoughtful web design starts with a plan that emphasizes visitor experience. A visitor must feel as though your web site is catering to their every need and do so without annoying them. Make them feel comfortable and provide enough information to pique their interest without selling the farm. A website is in many ways an exercise in proving to your potential customers that you know what they want and respect their wishes. In fact, the consumer's sub conscience measure of your ability to meet to their needs is being developed in part by the first impression that your website frequently is. Don't let it reflect poorly on your otherwise better business practices.
In addition to cutting-edge web site planning and graphic design we maintain strong working relationships with trusted and reliable programmers, leaders in their fields, that are able to implement the most demanding technical requirements for your website. Custom ecommerce, database driven technology, and the latest in adaptive "conversion science" tools are just some of the technical components that we are easily able to deploy in addition to highly effective design and copy.
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Type I - Architectural / Conceptual
Product conceptualization and architectural renderings are among the most common applications we see for our 3D rendering services.
We use a combination of artistic portrayal and physically correct lighting to produce stimulating presentations that will help sell your proposal to even the most discriminating clients.
Type II - Reconstructive Graphics for Marketing
One of our strengths in design work is our ability to enhance your graphic marketing project with custom 3D modeling and photo-realistic rendering. Don't think you need it? Our experience has shown that eventually you will.
Consider this...
There are many times when photography is not able to capture the essence of the subject in a way that is presentable in marketing materials. Other times the photography is wonderful and even difficult to reproduce yet lacks an element or two that would make it suitable for marketing use. 3D rendering is the solution and many times our clients aren't even aware that it is an option that could help them take advantage of otherwise unusable content - saving them from embarrassing waste of valuable visual resources.
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Our product design services are strictly aesthetic in nature but that doesn't mean we aren't familiar with manufacturing processes. We readily communicate with engineers and manufacturers and understand the factors that impact and limit design - both from a cost perspective (manufacturing and lost earnings from poor design appeal) and from the standpoint of limits in manufacturing technology and methods.
Our approach is to work within the functional limitations and design a culturally appealing and marketable product that invites users to interact both visually and functionally. We favor design that offers users the advantage of intuitive operation and that does not alienate them from their expectations of a brand. At the same time we strive to retain historically significant design cues, often exploring alternative progressive design - or what is commonly called "retro design" as we feel this offers the ironic and amazingly marketable combination of something both familiar and novel.
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